Search engine optimisation (SEO) aims to make your company’s website easier to find. Through optimisation, the website moves up in the SERPS, ideally to the first or second page of the search engine results.
If you want to expand internationally, you should have a multilingual website to reach your customers in their respective language. If you also want your website to be found more quickly in the respective language, you need search engine optimisation in English or Spanish, i.e. international SEO. This is because the keywords in German have a different weighting in the language of your customers. The search behaviour of your customers in Spain or South America is different from that of your customers in Germany. So the keyword search must also be done in the language of your target market in order to then write relevant content in English or in Spanish.
With my linguistic and cultural knowledge, I can support you in the internationalisation of your company.